When a professional social media company evaluates a client’s consistency, the goal is normally twofold. First, there is the consistency of the client’s message across all channels. Your website, print ads, radio and television spots, and blogs should all reflect similar personalities, values, and images, and those qualities need to carry through when marketing for social media. For example, if your website presents an image of utmost professionalism, a social media post filled with grammatical mistakes, sarcasm, or self-deprecating humor, could confuse your audience. However, consistency also has to do with your schedule of posting. Marketing for social media audiences should include posts at regular intervals. Whether your schedule is daily, weekly, or monthly, you need to define it and stick to it.
It is important to realize that each social media platform consists of numerous communities of users who are sharing their positive experiences, seeking recommendations, or venting about their negative experiences. If you have your own page, you need to respond to requests for information promptly to avoid being perceived as disinterested or unprofessional. However, you should also respond promptly to both negative and positive comments. If a customer posts a complaint, you need to respond, perhaps by asking for a chance to make things right. You should thank customers who leave positive comments, perhaps remarking that it was a pleasure to work with them. Regardless of why someone posts a comment or request, your lack of a response can speak volumes to the rest of the community.
For construction contractors social media is not intended to result in instantaneous financial benefits. People may not hesitate to spend $10 or $20 to purchase a gadget from an online retailer, but they will move much slower when selecting a construction contractor. Therefore, your social media marketing efforts should be more about building relationships than triggering knee-jerk reactions. Thus, when marketing for social media, construction contractors should pay more attention to educating and engaging potential clients than in selling to them. This allows you to build relationships that will hopefully blossom into qualified leads that you can convert.
Yes, social media for construction contractors is one of several services that we offer exclusively to contractors in the various construction industries, including the concrete, roofing, asphalt paving, landscaping, commercial and residential building, sealcoating, hauling, and metal fabrication trades. Our other services include web design, search engine optimization, content creation, on-page SEO, link building, local SEO, pay per click advertising, keyword research, and business profile management, formerly known as Google My Business. In addition to our expertise in all facets of digital marketing, we have extensive experience in the construction industry. If you would like to book an appointment for a free consultation and quote, call 833-848-8200, fill out the online appointment form, or email Info@WTalkie.com.
© copyright 2023 by Walkie Talkie
