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Web Design for Construction Contractors

If you owned a convenience store, would you forgo all signage, install heavy window coverings, and eliminate all exterior lights? If you did, you would quickly go out of business. Potential customers would need to find your store and identify its purpose. The same concept applies if you are a construction contractor. If people cannot find you and determine whether you offer the services they need, your business will suffer. However, in the modern era, a sign is not going to be nearly enough for your company to thrive. You see, no matter what service or product they seek, almost 90% of Americans turn first to the internet to locate potential sources. If you do not appear in their search results, they will simply move on to another contractor. The foundation on which to build your online identity is a high-quality website. However, because of industry differences, you want to choose a provider with extensive experience in web design for construction contractors.

How Does an Effective Web Design for Construction Contractors Affect Their Digital Identity?

Your digital identity is comprised of every part of your online presence. A website that is fast to load, easy to navigate, and professionally laid out is the absolute minimum digital presence for construction companies. Digital presences include social media activities, backlinks, and many other aspects, but your new website is the backbone supporting all the rest.

Can Construction Websites Eliminate the Need for Traditional Marketing Efforts?

If you define traditional efforts as television commercials, print ads, and radio spots, the best answer is that it all depends. In many cases, contractors still use some of the traditional marketing efforts, but these need to be integrated with their digital presences. For example, they should include their website’s URL and not just their phone number.

How Does Web Design for Construction Contractors Differ From Web Design for Other Industries?

That question can best be answered by contrasting websites from two vastly different industries: restaurants and construction companies.

  1. Immediacy: Restauranteurs hope that people viewing their new website will visit within hours or perhaps a day or two. A website for construction contractor clients expects potential clients to make repeated visits before asking for a quote.
  2. Content: Websites for restaurants are all about their business. They post their hours of operation, their dress code or reservation policy, and their menu. Construction websites tend to be more focused on the customer. They educate potential clients about their services, highlight the contractor’s experience and qualifications, and typically post testimonials, photos of their jobs, or blogs.
  3. Online Presence: Restaurants usually have a physical presence that makes them highly visible to those who drive or walk by them. Therefore, most people are aware of the restaurant’s existence well before they visit its website. However, a contractor’s yard may be tucked away in a low-traffic area, increasing the necessity of a strong digital presence for construction companies.

Does Walkie Talkie Offer Web Design for Construction Contractors?

We focus on helping construction contractors in many different industries create or enhance their digital presences by offering a wide range of services. Web design for construction contractors is one of our services, but we also offer content creation and search engine optimization, including local SEO, keyword research, and on-page SEO. We can also help with your social media, AdWords, link building, and business profile management activities. We serve construction contractors in a variety of industries, including the commercial and residential building, concrete, roofing, asphalt paving, landscaping, sealcoating, metal fabrication, and hauling industries. We offer free consultations and free estimates. You can submit your request for an appointment by completing our online form, calling 833-848-8200, or emailing Info@WTalkie.com.

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