Traditional SEO was all about increasing a site’s visibility on a global or national scale. For international corporations or conglomerates, this can help build brand awareness as well as generate leads. However, as analysts began studying user behavior more closely, they realized that people looking for certain services or businesses were only interested in results near them. After all, if you need an auto mechanic, a plumber, or an emergency care clinic, you could not care less about results for providers on the other side of the country. This is also true for people who are in need of construction services, which is why local SEO for construction contractors is so important.
Initially, a local organic search was most effective if users included the name of a town or area. However, today, SEO local searches can identify the user’s location, and they assume that the best results for certain goods or services will be in close proximity to that location. To illustrate, if you merely searched for a convenience store in Houston, Texas, the results could show stores more than 50 miles away unless your precise location was included as a relevant factor. Therefore, your results will not be identical if you perform one search from your downtown office and another search from your suburban home. However, because there are fewer possibilities, a search for a construction contractor for local SEO purposes will encompass a wider area.
Many people associate local SEO with the yellow phone directories that used to be delivered every year to homes and businesses. There are a few similarities, but local SEO is a much more complex concept. Local SEO for construction contractors includes numerous aspects related to an entire digital presence. SEO local content, landing pages, social media posts, and many other facets of your online identity can contribute to or detract from your rankings. Because mistakes can impede your efforts, your best bet is to hire a professional, experienced local SEO company to design a comprehensive strategy.
Local SEO is just one of the many services offered by Walkie Talkie. We also provide on-page SEO, website design, keyword research, business profile management, content creation, link building, pay per click, search engine optimization, and social media services. Our clients are a diverse group of construction contractors, including those in the asphalt paving, metal fabrication, landscaping, sealcoating, hauling, concrete, commercial and residential building, and roofing industries. We are digital marketing experts, but we also worked in the construction industry for many years. Thus, our combination of experience and skills makes us uniquely qualified to understand and assist contractors who want to grow their business. We offer free estimates and consultations, so book your appointment today by filling out the online form, emailing Info@WTalkie.com, or calling our office at 833-848-8200.
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