Keyword Research for Construction Contractors

You might be surprised to learn that the first recorded use of the term keyword appeared in 1807. Back then, it referred to the “key” needed to unlock a cipher or code. Today, it refers to a word or phrase that will resonate with search engines when someone is trying to find something online. Keywords are critical assets that increase your chances of having your website rank among the first few listings returned by a search engine. However, keywords must be chosen carefully to achieve the desired results. Finding the best choices will involve a process known as keyword research.

What Is Keyword Research?

Picking keywords at random is not likely to produce the results that you want. Instead, an SEO keyword needs to be a phrase or word that people actually use when they are conducting an online search. Typically, they are searching for someone near them to supply a service or a product. For example, if you wanted to have a pizza delivered in New York City, you do not want to see thousands of listings for pizzerias in California. The same concept holds true for construction keywords. If someone wants to have a new roof installed in Philadelphia, they are not interested in listings for commercial building construction in Miami. Construction keyword research is essential to ensure that you pick the terms that people actually use when they are searching for your type of service near your location.

Why Is Keyword Research Necessary?

Many people believe that they know the terms that will be used in searches by potential customers. The problem is that it is virtually impossible to think of every possible search term that might be relevant. Even if you can put yourself in their shoes, you cannot trust that they will fit you. Furthermore, just because a few people have told you what term they used when searching for you, you cannot know what terms other people are using without finding you. Keyword research for construction involves a careful analysis to determine which ones are the most commonly used when people near you need your services.

Is Keyword Research an Art or a Science?

Honestly, finding a great construction keyword is a little of both. The science involves the use of software to quickly locate the most common construction keywords, then analyze their effectiveness. The art involves looking at the results with an experienced, critical eye to decide which SEO keywords will yield the best results for each specific contractor. With the right combination of art and science, choosing SEO keywords becomes easier and more accurate. In turn, your website should receive more visitors, enabling you to qualify leads and move them into your sales funnel.

Where Can I Find Professional Keyword Research Assistance?

Walkie Talkie offers keyword research for construction contractors in various fields, including the residential and commercial building, metal fabrication, asphalt paving, hauling, sealcoating, concrete, roofing, and landscaping industries. We offer a wide range of additional services, including web design, search engine optimization, AdWords/P.P.C., on-page SEO, content creation, social media marketing, local SEO, business profile management/GMB, and link building. We have many years of experience in both digital marketing and the construction industry. We would be happy to provide you with a free, no-obligation consultation and estimate, so contact us today. You can use the online form to submit your information, or you can email it to Info@WTalkie.com. If you would rather call us, our number is 833-848-8200.