How Do I Find the Best P.P.C. Specialist for Construction Contractors?

If you are in the construction industry, you need to utilize every tool at your disposal to ensure the success of your business. You probably use a combination of strategies, including a website, radio ads, social media posts, television ads, flyers, and newspaper ads. One digital marketing tool with which you may not be familiar is known as pay per click, usually abbreviated as PPC or P.P.C. However, instead of hiring just anyone to provide this service, you should really consider finding a P.P.C. specialist for construction contractors.

What Is Pay Per Click?

Pay per click – P.P.C. is a digital marketing tool that enables your ads to be seen by specific audiences, in specific locations, or at specific times. Although P.P.C. marketing is almost as old as the internet, you probably know it only as Google AdWords. Google popularized the concept, but it did not invent it, and it is not the only P.P.C. provider out there. Essentially, you bid for your ad to be shown near the top of the results when someone searches for your selected keyword or term. The good news is that you only pay when people click on your link. The bad news is that you will still pay if the wrong people are doing the clicking. Therefore, you want to make sure that your ad is reaching the audience you want to target. This is where the services of a P.P.C. specialist can prove quite valuable. However, you will get better results if you hire a P.P.C. specialist for construction contractors.

Why Do I Need a P.P.C. Specialist for Construction Contractors?

Overall, P.P.C. marketing can be challenging, and marketing for construction contractors can add another layer of complexity. Therefore, you need someone who specializes in P.P.C. for construction contractors for the following reasons.

1. Pay-per-click construction company marketing strategies often involve certain industry-specific nuances that are not obvious to the uninitiated. A simple keyword can mean different things to different searchers. For example, consider the word asphalt. A business owner might enter the word to find to repair an asphalt parking lot, but a homeowner might be looking for a roofer to install asphalt shingles. Similarly, the term metal fabrication could be used by someone who wants a unique wedding ring, an architect planning a new commercial building, or a manager who needs to install an OSHA-compliant guardrail in an industrial facility. You need someone who understands what you do and how you do it. Therefore, you need someone with an in-depth knowledge of the construction industry.
2. For P.P.C. marketing campaigns to be cost-effective, many tiny details must be considered. Keywords must be carefully chosen and thoroughly researched. The ideal client needs to be defined to target the right audience. The website that visitors will be redirected to when they click the link must be evaluated and optimized. Your goals and your budget will need to be considered when your specialist plans your campaign. Furthermore, to obtain the best return on an investment in a pay-per-click construction company marketing campaign, your P.P.C. specialist must evaluate the analytical data. This needs to be done as quickly as possible so that any necessary adjustments can be made.

At Walkie Talkie, we offer the right combination of hands-on construction industry experience, technical expertise, and creativity that you need. We specialize in digital marketing for construction contractors in all trades, including the concrete, metal fabrication, asphalt paving, hauling, sealcoating, landscaping, residential and commercial building, and roofing industries. In addition to P.P.C. marketing, we offer website design and upgrades, content creation, search engine optimization, social media management, on-page and local SEO, blog management, keyword research, and Google My Business profile management. If you are interested in a free, no-obligation consultation, you can schedule an appointment by submitting our online form, emailing Info@WTalkie.com, or calling 833-848-8200.