The 1920s may have started with a roar, but they ended with a whimper after the stock market crashed in 1929. A century later, the 2020s started with a whimper when the pandemic had a widespread impact on both businesses and individuals. The first couple of years saw businesses in all types of industries shuttering their doors temporarily, and some have yet to reopen. Feeling uncertain about their futures, homeowners and business owners hunkered down, delaying construction projects whenever possible. Fortunately, the construction industry began to rebound in 2023, and it has been a great year for business so far. However, the uncertainty still exists. No one is positive how 2024 will play out for construction contractors, so it is only prudent to begin planting seeds and building a sales funnel now. One of the best ways to improve your chances for a great 2024 is by enhancing your website presence with SEO.
SEO stands for search engine optimization. Search engines are basically programs that crawl the internet and index websites so that they can be quickly matched when a user enters a relevant keyword. In the old days, it was relatively easy to fool the crawlers into thinking that a website was relevant when it was not. For example, suppose a new car dealership posted about their latest models and simply sprinkled in a few keywords used by people searching for skin care products. Users could be fooled into clicking on the dealership’s link. Of course, the dealer hoped that the online visit would entice the user to consider buying one of their cars. It was a tactic that had limited success, but it is also a tactic that would carry negative consequences today. Over the years, search engines have become much more sophisticated, and modern advances in artificial intelligence will continue to enhance their ability to differentiate between relevant and irrelevant content. Relevant content will be assigned a higher spot in the suggestions returned when a user searches for a keyword, while irrelevant content will be pushed to the bottom of the returns. SEO is a strategy that helps search engines locate your website, determine its relevancy, and assign it a higher ranking.
Search engine optimization should be considered as just one part of a comprehensive digital marketing strategy. Digital marketing for construction contractors should also include providing useful and interesting content, building links, engaging with potential clients through social media, and other tools. Effective SEO for construction contractors also encompasses keyword research, local SEO, on-page SEO, and similar strategies. Unless you are a digital marketing expert with a great deal of time on your hands, you should consider the services of a professional to help you increase your website presence with SEO.
There are three excellent reasons to turn to Walkie Talkie for digital marketing for construction contractors.
We offer free consultations that require no commitment on your part, so it costs you nothing to have us assess your needs and provide our recommendations. We do not offer cookie-cutter packages. Instead, we recommend the right solutions for your particular business. You can book an appointment online by using the form on our website, or you can call 833-848-8200 to speak with one of our team members. If you prefer to email us, send it to Info@WTalkie.com.
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