Content Creation for Construction Contractors

In the modern world, construction contractors who do not have an online presence face an uphill battle to secure leads or attract clients. A few decades ago, people needing your services could browse the appropriate categorized listings in the Yellow Pages, but printed telephone directories have become virtually nonexistent in America. You might say that they have been replaced by online search engines that allow your potential clients to do much the same thing. However, if your company does not appear on the first few pages of results, they may never find you. This is where content creation can give you a boost.

What Is Content Creation?

If you were to ask a dozen marketing professionals to define content, their answers might vary a bit. In essence, your content represents everything you generate and post about your business. It can include blog posts, service pages, videos, infographics, still photographs, and audio podcasts. Content creation for construction contractors can often include videos of jobs in progress, before and after photographs, and blog posts related to their services.

Is There a Link Between Content and SEO?

Search engine optimization is a crucial part of ensuring that your content satisfies the algorithms that the search engines use. Therefore, content and SEO cannot be treated as separate functions. High-ranking SEO content is relevant to the term entered by the user, fresh, and useful. Thus, SEO must be incorporated into an effective content marketing strategy.

Can I Create My Own Construction Content?

There are certain types of content that lend themselves to being created by the contractor. For example, if you are reasonably skilled with a high-quality still or video camera, you could use it to document the progression of a project. However, unless you have the time and skills to thoroughly research keywords, write blog posts that are properly edited, and think of engaging topics, you might want to rely on a professional content marketing company. It is also important to remember that publishing low-quality, irrelevant content can cause the search engines to lower your rankings.

How Does Construction Content Help Attract Online Visitors?

Your content gives you additional chances to show up in the search engine results. Instead of relying on just your website, users may find your company’s content showing up multiple times in the results. This is driven by the judicious sprinkling throughout your content of keywords that real people use when searching for your services. Shareable, high-quality content can also help you build backlinks, and backlinks can boost your rankings with the search engines. Remember, clients cannot choose to sign a contract with you if they cannot find you, so enlarging your digital footprint can make it easier for them to locate your company.

Why Should I Choose Walkie Talkie for My Content Creation?

For starters, we speak your language. We have an extensive history in the construction industry, and we understand the unique needs of construction contractors. Furthermore, we are highly experienced in all aspects of the digital world, including content marketing strategies. Our happy clients include construction contractors in the roofing, metal fabrication, commercial and residential building, asphalt paving, landscaping, concrete, hauling, and sealcoating industries. In addition to content creation, we offer search engine optimization, link building, web design, keyword research, on-page SEO, and local SEO services. We can also provide you services for social media marketing, GMB business profile management, and pay per click or AdWords campaigns. We offer free estimates, so book your appointment today. You can submit our online form, email Info@WTalkie.com, or call 833-848-8200.