Google My Business Marketing For Construction Contractors

If you have ever wondered about where Google got its name, it was derived from a mathematical term that represents a number that is almost impossible to envision. The term is googol, which is pronounced the same despite its different spelling. A googol is 10 to the 100th power, or the numeral 1 followed by 100 zeroes. Mathematicians have been using the term since it was coined in the 1930s, but most people do not realize that it helped inspire the name of the search engine used to perform approximately 3.8 million searches every minute. The founders of Google knew that the internet was going to be massive, so they felt that the name reflected the enormous quantity of information they hoped to provide. Although the name may sound a bit whimsical, Google has become the go-to source for personal and professional searches around the world. Therefore, it makes sense to consider a strategy popularly known as Google My Business marketing.

What Is Google My Business Marketing?

The tech giant created Google My Business to help companies increase their online visibility while simultaneously helping clients find them more easily. It is a collection of tools, including Google Maps, that are free to use. Google My Business lets you include basic information in your profile, including your contact information, your office hours, and a brief description of your services. Today, Google My Business is also known as Google Business Profile, a term that more accurately reflects the purpose and benefits of GMB.

What Are the Benefits of Google My Business Marketing?

Many people describe Google My Business as passive marketing. By that, they mean that it allows your audience to receive your message on their own terms. You are not cluttering up their email inbox, clamoring for their attention over the radio, or distracting them with ads when they are online. Instead, you are providing them with information that they are actively seeking. Nevertheless, GMB for construction contractors is an essential component of an effective marketing strategy that offers the following benefits.

Business profile management for construction contractors is a vital tool that can make it easier for clients to find you when they need you. When combined with local SEO, GMB increases your visibility, but it also helps you ensure that your leads are connected to the area you serve.
Construction contractors GMB profiles provide visibility into the actions of the users. You can see search locations, clicks, repeat visits, and other data that can help you decide whether you are directing your marketing efforts appropriately.
You can see ratings and reviews of your company that your customers have posted. You also have the option to post a response.
GMB allows you to upload photos, so business profile management for construction contractors often includes pictures of their recently completed projects. Other common photos used for GMB for construction contractors include shots of a work in process, photographs of key personnel, and images of an expensive, state-of-the-art piece of heavy equipment that the contractor recently purchased.

Walkie Talkie can design and implement GMB for construction contractors, and we offer several other services as well. We can design your new website, manage your search engine optimization, and provide you with exceptional content creation services. We also offer local SEO, link building, on-page SEO, P.P.C. marketing, keyword research, and social media services. If you are interested in a free consultation, book your appointment online by completing the form found on our website. Alternatively, you can call 833-848-8200, or you can email your request to Info@WTalkie.com.