Link Building

Link Building Link Building

Link Building for Construction Contractors

If you want to stump your friends the next time you challenge them to a game of obscure trivia, ask them to provide you with the working title the founders of Google gave their project. They called it BackRub, an acknowledgement of the criticality of backlinks. Today, Google still uses the number of links from and to a website as part of its determination of a site’s relevance to a search query and the site’s trustworthiness. After realizing that BackRub was a horrible name for their company, they considered Googolplex, a math term representing a number of massive proportions. A googol has 100 zeros after a 1, and a googolplex is a 1 that is followed by a googol of zeros. After shortening the term and modifying the spelling, the founders named their new company Google. Although much has changed since Google was launched, links in general, and link building for construction contractors in specific, can have a major impact on a site’s rankings.

Why Is Link Building for Construction Contractors Important?

Links can be inbound, outbound, or internal. Inbound links are those that come from other websites, and the more relevant and authoritative these other sites are, the more weight they are given. High-quality inbound links can increase the volume of traffic to your website, potentially increasing your brand recognition, introducing your business to new audiences, and providing you with additional leads. Outbound links are those that you include on your website. Too many outbound links, especially if they go to questionable sites, can lower your search engine rankings. Internal links are those that exist only within your domain, primarily those that connect to additional pages on your site. Search engine crawlers can follow your internal links, indexing the pages as they go. This increases the number of possible hits that could show up in search results.

Does Link Building for Construction Contractors Require Professional Assistance?

Construction link building needs to be part of an effective marketing strategy that incorporates a variety of tools, including SEO link building. Link building for SEO should include local SEO and on-page SEO. Backlinks for SEO need to be of the best quality, relevant, and purposeful. Choosing the wrong backlinks for construction contractors can have a detrimental effect on your website’s rankings. Unless you are extremely knowledgeable about digital marketing, you can benefit from the services of a professional to create, coordinate, and execute your overall strategy. Keyword research, content creation, and social media posts should also be included in your digital marketing efforts. An effective digital marketing plan can be time-consuming and difficult for novices, so hiring professional assistance can allow you to focus on running your business instead of educating yourself on the various techniques.

Does Walkie Talkie Offer Link Building for Construction Contractors?

At Walkie Talkie, our clientele consists of contractors from various construction industries, including asphalt paving, roofing, metal fabrication, sealcoating, concrete, hauling, residential and commercial building, and landscaping contractors. In addition to link building, we can provide you with search engine optimization, web design, pay per click ads, content, social media, local SEO, Google My Business profile management, on-page SEO, and keyword research services. We offer free consultations, so use our online form to schedule your appointment. If you prefer, you can send an email to Info@WTalkie.com, or you can reach us by phone at 833-848-8200.

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