Digital experts classify SEO into three broad categories: technical, on-page, and off-page. Search engines use bots, sometimes referred to as spiders, to crawl the web to find and index content. Technical SEO involves attributes that are typically visible only to the bots. For example, does the site load quickly, and does it possess a valid SSL certificate? SEO on-page optimization primarily involves your actual content, including titles, keywords, headings, and meta data. Off-page SEO can include links and backlinks from other sites that point to your own site.
Bing, Google, and the other major search engines excel at collecting data and performing in-depth analyses. Statistically, up to 50% of all website traffic is driven by search engines, resulting in almost 40% of the derived online revenue. However, just appearing in the search engine results is not enough. Users are normally not willing to scroll through page after page of results. In fact, more than 90% of the traffic is grabbed by the results appearing on the first page. Therefore, if you lack effective SEO on-page, you could be missing out on opportunities that could help your business grow. SEO on-page optimization is so critical that numerous major companies retain the services of an on-page agency to help them wield the tool effectively. An expert on-page company will understand user behaviors, the algorithms used by search engines, and the technical data that combine to influence a site’s rankings.
Although the basic premises are the same, on-page for construction contractors is a bit more nuanced. For one thing, your customers may spend a lot more time at the entrance to your sales funnel than an average shopper. They are also expecting you to educate them about your company, your industry, and your services. Your content needs to meet their expectations, and your SEO on-page optimization can help ensure that it does.
We focus our business on helping construction contractors in the roofing, commercial and residential building, asphalt paving, concrete, sealcoating, hauling, landscaping, metal fabrication, and other industries create an effective digital marketing strategy. On-page optimization is just one of the many services we offer. We also offer general search engine optimization, local SEO, keyword research, web design, link building, social media, pay per click, business profile management, and content creation services. Our hands-on experience in the construction industry gives us unique insights into your business, and our digital marketing expertise allows us to recommend the right solution for your specific needs. Schedule an appointment for a free consultation by filling out the online form, sending an email to Info@WTalkie.com, or calling our office at 833-848-8200.
© copyright 2023 by Walkie Talkie
