Pay Per Click Marketing for Construction Contractors

What Is Pay Per Click – P.P.C. Marketing?

You may be more familiar with AdWords or Google Ads, which are the most famous P.P.C. marketing tools of all time. P.P.C. marketing is a paid advertising strategy that can boost your search engine rankings. Essentially, you bid on keywords used by people searching for what you offer. For example, pay-per-click construction ads might use keywords that focus on the precise services the contractor offers, such as residential remodeling, commercial construction, or roof repairs, instead of completely unrelated services. Although the strategy may sound relatively simple, marketing for construction contractors is usually much more complex. Without expert assistance, the Google ads for construction contractor marketing can fail to serve any meaningful purpose.

What Are the Advantages of Pay Per Click – P.P.C Marketing?

As previously mentioned, Google Ads can be an effective way to enhance your search engine rankings. When you include P.P.C. marketing in your efforts to reach potential clients, you can also receive the following benefits.

1. P.P.C. for construction contractors can allow greater control over their marketing budget. You can start and stop ads at any time, ramping up or down to coincide with your business fluctuations.
2. The good news is that you only pay if people click on your ad. The bad news is that you pay if the wrong people click on your ad. Therefore, you want to make sure that your P.P.C. marketing attempts utilize relevant keywords to target your specific audience. Keywords can be tricky for P.P.C marketing campaigns, so you may need expert assistance to research them thoroughly.
3. Google Ads can provide you with detailed analytical data that you can use to refine your marketing strategy. You will be able to tell how many people saw your ad as well as how many clicked on it. If your click-through rate is low, it can indicate that you are either your targeting or your message should be adjusted. The analytics also allow you to measure your ROI on your marketing spend.

If you would like to learn more about pay-per-click construction company marketing strategies, contact the experts at Walkie Talkie. We specialize in digital marketing for construction contractors in all trades, including the asphalt paving, concrete, hauling, commercial and residential building, metal fabrication, sealcoating, and landscaping industries. In addition to P.P.C. for construction contractors, we offer search engine optimization, keyword research, business profile management, local SEO, social media, on-page SEO, web design, link building, and content creation services. We have a solid background in the construction industry that we combine with our technological expertise to help our clients craft an effective online identity. We offer free consultations, so submit our online form, call 833-848-8200, or email Info@WTalkie.com today.