Search Engine Optimization for Construction Contractors

If you are engaged in the construction industry, no one needs to tell you that it is a highly competitive field. It can often be challenging to secure leads, especially bona fide ones that are serious about signing on the dotted line. To secure more business, you might want to consider the benefits of search engine optimization.

What Is Search Engine Optimization?

Search engine optimization is typically abbreviated as SEO. The primary purpose of SEO is to help your website meet the criteria that search engines use to determine where to rank your site in the results returned when people search for your services. The higher your site ranks in the search engine results, the more likely a searcher will be to click through to your website.

What Does Search Engine Optimization for Construction Contractors Entail?

As a construction contractor, you likely offer your services within specific geographical boundaries. Your service area could be a single metropolis, an entire state, multiple counties, or a region comprised of several states. Regardless of the size of the area you serve, your goal should be to attract potential customers within that area who are in need of your services. Therefore, you want to make sure that the search engines can identify the locations you serve. You also want to make sure that the services you offer will catch the attention of the search engine. Thus, SEO for construction contractors should include a sprinkling of keywords that identify your services and the locations you serve. However, that is simply the first step for construction contractors for SEO. SEO in construction terms is the foundation of your online presence that demonstrates you provide relevant content. In addition to relevancy, your website must provide users with a satisfactory experience. Search engines can give you a lower ranking if your site is slow to load or difficult to navigate. There are many factors that go into making your online presence attractive, so you should consider hiring an experienced provider of SEO services.

What Are Keywords for SEO for Contractors?

Keywords are one or more words that users are likely to search for when they need the type of service you offer. Therefore, your keywords will depend on what it is that you do. To illustrate, if you only offer remodeling services for homeowners, you might choose home renovation or residential remodeling as keywords. However, these would not be appropriate keywords if you construct commercial buildings. Instead, you would want to use keywords such as commercial construction. You can also add your service area to a keyword. For example, if you are a commercial building contractor who serves the Oklahoma City area, you might use the keyword commercial construction in Oklahoma City.

Where Can I Find Assistance for My Search Engine Optimization?

At Walkie Talkie, we provide SEO services for contractors plying their trade in many different industries. We provide SEO for contractors in the asphalt paving, roofing, sealcoating, landscaping, concrete, metal fabrication, commercial and residential building, hauling, and sealcoating industries and more. In addition to SEO for construction contractors, we also offer keyword research, content creation, on-page SEO, link building, social media, local SEO, web design, pay per click marketing, and Google My Business/Business Profile Management. We are an experienced digital marketing company with impressive results, but we also have a strong background in the construction industry. If you are ready to enhance your online image and generate more leads, contact us for a free consultation and quote. You can submit your request by filling out our online form, emailing Info@WTalkie.com, or calling 833-848-8200.