Why Do I Need a New or Updated Construction Website for 2024?

Back in the 1960s, artist Andy Warhol predicted 15 minutes of fame for everyone. His statement may have been an oversimplification, and it likely dealt more with the public’s tendency to grant instantaneous celebrity status to virtually anyone for a very brief period. However, the internet has helped validate Warhol’s prediction. According to researchers, over 90% of the people in America rely on the internet to find recommendations for shopping, dining, and other needs. This includes finding local construction contractors. If you do not have a construction website, your competitors could be reaping the benefits. This is also true if your existing website is sorely in need of an update.

How Important Is a Construction Website?

Regardless of industry, companies without digital presences are at a distinct disadvantage. Statistically, more than 90% of Americans go online to find local companies that offer the type of services they need, and a similar percentage report that they visit the contractor’s website before calling or emailing for additional information. Marketing professionals have known for decades that they must go wherever their target audience is if they want to deliver their message. Today, your audience is online; the average American spends almost nine hours online every day. If they cannot find you online, they may never even know that your business exists. Construction websites can be considered online sales representatives who are available 24/7 to showcase the company’s work and provide helpful information. A website for a construction contractor also gives potential clients an easy way to initiate contact, which gives you a potentially qualified lead to pursue. In other words, a new construction website can help you attract potential clients, work them into your sales funnel, and convert them into paying customers.

Why Should I Update My Existing Construction Website?

Web design for construction contractors may seem simple, but an effective website requires many under-the-hood tweaks.

1. Older construction websites are notorious for being little more than a digital business card, meaning that they provide minimal information. Of course, a website for a construction contractor should provide the company’s legal name, phone number, email address, and other pertinent information. However, it should also have photos or videos of your work, testimonials, information about the services you offer and the areas you serve, and a blog.
2. Even if your existing website has all these elements, it needs to load quickly and be easy to navigate. When everyone connected to the internet through a dial-up modem, people were accustomed to waiting several minutes for a website to fully load. Going from page to page was also excruciatingly slow. With modern smartphones and high-speed wifi, however, users typically abandon a website if it does not load in less than three seconds. They will also bail if they cannot easily identify how to navigate the site.
3. In addition, web designs for construction contractors must utilize the best practices for search engine optimization to ensure that the site meets the criteria for relevancy and usefulness. Sites that search engines find useful and relevant are given the top slots on the search results. Most users will not go past the second page before selecting a site to visit, so it is critical for your business to show up as close to the top as possible.

Walkie Talkie specializes in helping construction contractors build or enhance their digital presences. Whether you need an updated or new construction website, content creation, search engine optimization, or our link building, social media, P.P.C. keyword research, local SEO, on-page SEO, or business profile management services, we can help. We serve contractors in all construction industries, including the asphalt paving, landscaping, roofing, concrete, commercial and residential building, sealcoating, metal fabrication, and hauling industries. We offer free consultations, so schedule an appointment online, send an email to Info@WTalkie.com, or call 833-848-8200 to book your no-strings-attached consultation and estimate.